Ben & Jerry’s: Taste the Lin-Sanity
http://www.boston.com/yourtown/news/cambridge/2012/02/ben_jerrys_apologizes_for_jere.html
Jeremy Lin has been a topic of many sports channels over the last few weeks. A Harvard grad that came into the NBA unknown is now a household name across not only the United States but also in other countries. Jeremy Lin currently plays for the New York Knicks, and has been the top story of the NBA since the lockout ended. Ben & Jerry’s has been a reputable company for a number of years, and for the most part they have only seen a positive image for themselves. This can be a minor or major error in their part but they were quick to jump on the backlash they received and they decided to take the fortune cookie aspect out of the ice cream. This happens with a lot of companies; you have a great idea and run with it but do not look too far into the reproductions. As a company when it comes down to making a final decision you really have to take a look at all of your target market and who is going to be influenced. In my opinion I think Ben & Jerry’s rushed into the decision but made the right PR moves, what do you think?
Some questions to consider:
-Did Ben & Jerry’s make the right PR moves after the backlash?
-Do you think this has blown out of proportion, or do you feel like this is a big mistake?
-Do you think by adding fortune cookies to the company’s ice cream flavor was an insult to Jeremy Lin or the Asian population in America?
-Is there anything differently you would have done from a PR stand point?
-If you could come up with your own unique Ben & Jerry’s flavor what would it be?
Blog12:
ReplyDelete-Did Ben & Jerry’s make the right PR moves after the backlash?
I do believe that it was a good PR move to take back the ice cream because the customer stated that the ice cream was not good and that the fortune cookies didn’t taste good. Why would Ben & Jerry’s want to have a product out there that doesn’t taste good to the consumer. They wanted to correct their mistake and still be able to produce a product in support of Jeremy Lin.
-Do you think this has blown out of proportion, or do you feel like this is a big mistake?
I do think that whole things were blown out of proportion. Ben & Jerry’s was just trying to make a product for the fans of Jeremy Lin and wanted to let him know that the public was in support of him. I mean he went to Harvard; he is a Boston boy, so why not show him respect and make an ice cream in his honor.
-Do you think by adding fortune cookies to the company’s ice cream flavor was an insult to Jeremy Lin or the Asian population in America?
NO, not at all. Everyone knows that when they see or even hear about fortune cookies they relate it to Chinese food places. So no I do not think its an insult what so ever.
-Is there anything differently you would have done from a PR stand point?
I would have tested out the product first and seen how the cookies would react to the frozen yogurt before distributing it.
-If you could come up with your own unique Ben & Jerry’s flavor what would it be?
I would come up with Coffee Ice cream with health bar, Oreos and caramel swirls.
-Did Ben & Jerry’s make the right PR moves after the backlash?
ReplyDeleteI believe that Ben & Jerry’s PR decisions were extremely well conducted, and match the entirety of their brand’s name and reputation. As discussed in class previously, Ben & Jerry’s is a company that is very free in opinions and wants to always ‘do good to others’. I think they follow the Golden Rule to a T. Ben & Jerry’s never wants to offend others or cause any negative controversy about their ice cream. I consider Ben & Jerry’s ‘conflict free’ ice cream. (Sort of a play on words like conflict free coffee beans) I feel that Ben & Jerry’s made an irrational decision to include fortune cookies into the new flavor as a quick way to show their support for Jeremy Lin’s new-found success. Ben & Jerry’s didn’t really put much thought behind the ingredient choice, or what specific consumers/audiences would be impacted by the decision. Just like the fast decision they originally made, the damage control came even faster. I would have executed the same strategic crisis PR if I was a professional working for this company.
-Do you think this has blown out of proportion, or do you feel like this is a big mistake?
Yes, I do think the issue was blown a bit out of proportion, but then again; what media story isn’t? I do not believe Ben & Jerry’s acted maliciously nor has any negative opinion against Asian culture. Rather, I think this was a simple (not grand) mistake. I believe that Ben & Jerry’s acted incredibly poised and professional. They did not take the issue lightly, even though Lin-Sanity only reached their Harvard Square location.
-Do you think by adding fortune cookies to the company’s ice cream flavor was an insult to Jeremy Lin or the Asian population in America?
Again, no I do not believe adding fortune cookies were meant to be offensive or racist. I think Ben & Jerry’s was just being very enthusiastic, took an idea, and ran with it. Ben & Jerry’s is known for adding creativity and unique qualities to their flavors to always keep their brand light-hearted and fun. I do not think that Ben & Jerry’s would risk taking such a serious tear of their company image by insulting an entire group of their consumers. If anything, they were trying to promote the great contributions Jeremy Lin has made to the NBA this season. I sort of think this is just another meaningless problem that was raised by a small interest group, (like One Million Moms) who has taken the subject matter a bit out of hand. We live in a society where complaining is widely preached-this is definitely one of these scenarios.
-Is there anything differently you would have done from a PR stand point?
Not really, maybe just stressed even more about how the fortune cookies were soggy anyways, so the flavor was not up to the typical Ben & Jerry’s standards. I would have continued promotion as usual after the ingredient swap.
-If you could come up with your own unique Ben & Jerry’s flavor what would it be?
I would name my own flavor First Impression, in honor of my favorite show; The Bachelor. I am sure this does not come as a shock, and yes my obsession continues right down to ice cream flavors. My flavor would be a light pink strawberry base, with little chocolates in the shape of roses. I might even add some more tropical flavor to it in honor of all the luxurious islands the contestants get to visit. Have I already thought about this before? Maybe…
I feel as if B&J’s did make the right PR moves after the initial backlash. They made a sincere heartfelt apology on the right media pages. I feel as if this was blown out of proportion and agree with a lot of the comments from the article regarding people needing to ease up and have a sense of humor. I don’t think B&J’s had any intentions to insult Lin or anyone of the Asian population by any means. However, we live in a sensitive world and everyone seems to make a big deal out of things that don’t need to be, so I can see why this had to be addressed but I don’t feel as if B&J’s created this ice cream to offend anyone. I think everything that was handled by the PR firm was handled maturely and in the correct manner, much like other “issues” brought to the public’s attention from this company I feel as if their PR does a good job of explaining where they are coming from, and quite frankly B&J is just a company that likes to express real life situations through ice cream flavors and many people enjoy their creativity, and for those who don’t… there are other brands out there!
ReplyDeleteIf I had to come up with my own flavor I would give Coffee flavor a run for its money by adding caffeinated bits and pieces so that instead of the regular cup of coffee in the morning I could indulge in a half pint of deliciousness … Girls, you know you’ve done it!
I feel that Ben and Jerrys did do a good job handling their PR. I truely beleive that it was not Ben and Jerrys inetent to upset anyone but only to honor Jeremy Lin and his succeses since leaving Harvard. I thought the Ben and Jerrys was very honest with their mistake saying they had not intended on making anyone upset and took the ice cream right off the market. I think that people have deffinately blown this out of proportion, I feel that it is not a big deal and it was a flavor of ice cream that was only offered for a short period of time anyways. When you eat a fortune cookie you automatically think of Chinese food, I do not think it is offensive to represent someone by their culture. Even if he was born in the U.S it is still just used to promote Jeremy and his success. I do no think that I would have done anything different then the PR team did. I feel that handled this situation very well. If I were to come up with my own Ben and Jerrys I would make an ice cream that was vanilla with chunks of banana and chocolate because those are my two favorite things to eat in any type of ice cream.
ReplyDeleteI feel that this is such a borderline PR issue. I completely understand how certain people may be offended. Fortune cookies could absolutely be taken as a generalization or stereotype towards the Asian culture.
ReplyDeleteSociety has transformed into a world of political correctness. In present times, if you're not careful of how you word things you will receive backlash. Society isn't as laid back as they used to be. For this reason, I think that Ben and Jerry's did the right thing to preserve their company image and brand. On the other hand, though, Ben and Jerry's has always been a company that goes out on a limb. They are a company that does things differently and they are not afraid to share their beliefs. For example, they created the ice cream hubby hubby in support of gay rights. My point is that Ben and Jerry's has never done things based on whether or not all of society would accept their decisions. That's become part of their brand. For this reason, I understand why they apologized, and can understand why they thought it was necessary, but I almost feel like they contradicted their brand. I also feel like situations like these are definitely blown out of proportion. In modern times, way too many things are taken out of context and spun into controversial issues. I feel like society walks on eggshells in fear that they might say something or do something that offends somebody else. I do feel that certain situations can be blown out of proportion for this reason. However, I do understand that fortune cookies are closely associated to the Asian race in an American mind. Ben and Jerry's could have used this for an ingredient for that reason, or simply because it was a plain, but popular cookie that coincided well with the taste of honey swirls. Does the cookie and racial stereotype seem like too close of a relation? Quite possibly.
I don't that Ben and Jerry's was trying to insult anybody at all. The article states how proud they were of a local athlete who rose up from the barrier of being unknown by many. Athletes like these are sometimes considered "hometown heroes" and many towns are proud of these people and honor them in some way. Ben and Jerry's is no different. Many of Ben and Jerry's ice cream flavors are extremely outrageous. You can tell the "Lin-Sanity" is no different based on the name alone. I think that they probably associated fortune cookies with the Asian culture, but never actually meant for it to be insulting, but rather represent him and their continuous theme of outrageous flavors. If I were to have handled this PR case the only thing I would have done differently would be pulling the flavor. I would not have pulled the flavor and reinvented it because I feel like that makes it seem like their decision to create this was to intentionally offend people. I don't find this to be racist or offensive, but instead, it seems like the company is embracing what the country associates to be a big part of the Asian culture. This is based on the fact that Asian restaurants have made fortune cookies a theme of the Asian-American culture. I feel that pulling this flavor completely contradicted Ben and Jerry's brand and also makes it seem like the company is admitting that they intentionally were trying to offend people. I think the apology was necessary, but they should have kept the flavor as it was. They didn't change the Hubby Hubby flavor for those who are offended by same sex relationships.
If I were to invent my own Ben and Jerry's flavor it would be checkered vanilla and chocolate ice cream with caramel swirls, chocolate covered almonds and fudge. YUM!
Could this ice-cream brand be seen as offensive to both Jeremy Lin and the Asian population as a whole? Undoubtedly. By using fortune cookies to represent a burgeoning Asian basketball, it creates a further divide, is a stereotypical association, and is a degrading generalization. Yet, am I surprised to see that Ben and Jerry's is in yet another bind in one of their ice cream creations? No, not really. They’re primary marketing strategy is to be and be seen as edgy. In fact, it seems as if at least once a year Ben and Jerry’s is getting into one of these predicaments by releasing borderline risqué products that aren’t offensive enough to dissuade its target markets to stop buying their product, but just suggestive enough to get mountains of free publicity. I feel like I’ve read this same story before…
ReplyDeletehttp://newsfeed.time.com/2011/09/21/christian-group-speaks-out-against-ben-jerrys-schweddy-balls-ice-cream/
Could it be that Ben and Jerry’s releases these flavors in order to stir up a bit of commotion amongst its consumers. It’s hard to imagine that no one thought twice before making this product available to the public. Ben and Jerry’s may know exactly what they are doing. By only serving this product in an isolated and containable locale with a limited supply, all while following standard PR procedure (openly apologizing) they can, in a sense of the word, have their ice-cream (publicity) and keep eating it too. For it is likely that while this instance will soon be forgotten, it has, according to the article, been successful at drawing in people who otherwise may not have bought their product. Plus, while I’m not condoning their release, we as consumers like to see companies take risks and push boundaries, which Ben and Jerry’s is certainly good at doing.
And if I had to make my own edgy ice cream real quick…I don’t know…maybe…The Hangover: rum raisin with lot of cinnamon swirls.
I think that Ben and Jerry's made all the right moves after this mini-scandal. They realized that some ingredients in their flavor might offend some people, so they replaced them and offered a sincere apology to anyone who might have been offended. In my opinon, this situation was blown a little out of proportion. But that could just be because its not something that targets me. The Ben and Jerry's brand name is known for being a little kooky, out there and somewhat edgy, as Daniel said. They were just trying to stir things up and give some attention to an athlete who deserves it. I don't think Ben and Jerry's would ever intentionally insult someone. It just seems like they got a little ahead of themselves and didn't really think that fortune cookies don't really represent the Asian culture well. The article says it is believed that fortune cookies were developed and populized in the United States by Japanese immigrants...but Lin is Taiwanese-American. It just appears that Ben and Jerry's didn't do their homework to find something that would truly represent Lin's heritage. I wouldn't have done the PR any differently - especially since the fortune cookies in the ice cream were soggy. What else could Ben and Jerry's have done? They apologized and replaced the cookies with something that was probably more tasty.
ReplyDeleteBen and Jerry's did a great job acting fast on this so it did not become an giant out cry of media outlash. I agree with Daniel that Ben and Jerry's looks to be edgy with their marketing campaigns. All in all this was also just a local branch that did this, not the entire company, but they still made well by apologizing for offending those that were offended. I think that initial and fast apology is admirable of Ben and Jerry's and shows that no harm was truly meant.
ReplyDeleteI feel as is the entire thing was a mistake, but not blown out of proportion. It's actually hilarious people think that this was blown out of proportion. There was no giant boycott of Ben and Jerry's or destruction of property or whatever that would be brought to the extremes. The fact is that Ben and Jerry's was wrong however they meant to perceive this. Fortune cookies are representative of China, Jeremy Lin is from Taiwan, now a little history for everyone Taiwan and Mainland China have been at odds for years dating back to start of communism in China. This would be very insulting to Taiwanese people who believe they are not even apart of mainland China or their culture. This is just an example of generalizations and stereotypes given to certain groups. I am sure if a Chinese ice cream shop did an "Americanized Ice Cream" with certain American stereotypes we would be up in Arms. As we talked about in class Tuesday we need to have a global perspective and think about other groups and their feelings. We are a diverse country and that makes the probability higher for us to offend one of the many groups living in our country. Secondly the article says the ice cream was a testament to the successes of Lin, well Lin is more than just an Asian-American NBA star. They could have personalized the ice cream to more of Lin's qualities than that he is Asian. Such as using the Knicks colors in the ice cream and orange M and M's as basketballs, not just fortune cookies because he is Asian.
I do not think that they were directly trying to insult Lin or Asian Americans, but again they could have done more to personalize the ice cream towards Lin than his heritage, and as I said above he is Taiwanese not Chinese, which are two different cultures. I think whats is offensive is the generalization that all Asian cultures are the same and that should be offensive. Its like saying all white cultures are the same. We may be the same skin color as British people, but we are vastly different, even look at Northerners vs Southerners in the US we are vastly different, It would be like stereotyping that all US citizens are Rednecks that drink all day and sleep with their cousin, false representations of perceptions of our culture that would surely cause problems.
Again Ben and Jerry's handled the response to the issue wonderfully, but if I was at Headquarters I would release a statement on behalf of the entire company in addition to the Boston branch's apology. This will show they have control over their subsidiaries.
My Unique flavor would be some sort of Energy Drink mixed with ice cream because I am sure it would be controversial, but it could be the new hype in the energy substance industry!
1. I don’t think that Ben and Jerry’s made the right move. The company is known for their interesting combinations in their ice cream and the interesting names they use to brand each concoction. Knowing what the company’s reputation is I think they could have dealt with the situation in a way to settle the uproar and continue making Linsanity ice cream without the negative following. Like they did with Chubby Hubby Ben and Jerry’s could have run a campaign that explained the reasoning behind the ice cream was not to be racist but to play off the hype that he has caused. Why is it that an ice cream that supports gay marriage and one that supports a rising basketball star can get such a different response when they were not meant to cause any trouble but rather used to support a cause or promote a rising star who deserves the recognition?
ReplyDelete2. I do think this whole thing was blown out of proportion. The company is being scrutinized for adding fortune cookie pieces into and ice cream… Really? Is this really an issue in today’s world? A product that was made to honor Jeremy Lin and give him some recognition which he deserved is turned into a racist statement all because someone saw that it was based on an Asian basketball player and there were fortune cookie pieces in the ice cream. I think Ben and Jerry’s should continue to make Linsanity with the fortune cookies and people should just relax. I cannot sit here and honestly say that I believe that Ben and Jerry’s made this ice cream to be racist. I believe they made it to honor him and sure fortune cookies are associated with Chinese food but they are still cookies when all is said and done and I’m thinking that they would be good in ice cream.
3. I don’t think that adding fortune cookies was meant to be an insult to Jeremy Lin or the Asian population in America. I’m sure that some people took it as such because with everything it seems that someone is offended by it. I think that Ben and Jerry’s tried to capitalize on an opportunity to get involved in Linsanity just like everyone else.
4. I wouldn’t have taken the fortune cookies out of the ingredients. I would have tried to defend my position while at the same time apologizing for any insult that the idea may have caused but I would stand by the product.
5. Chocolate ice cream with peanut butter swirls, marshmallow swirls and chocolate covered cherries.
It is difficult to come into the NBA unknown and become a national superstar because of your talent. Its even more difficult to go to a school such as Harvard, leave after two years, play in the NBA’s Development league or D League as its called and become and media frenzy.
ReplyDeleteHowever, 23 year old, Jeremy Lin made his presence known when he was brought up to play for the New York Knicks and has continued to record above average stats for a point guard.
Lin-Sanity, as the media frenzy has been dubbed in reference to Jeremy Lin, has been a non-stop craze over the new talent in town. I at times get annoyed that certain athletes can come into the world of professional sports and be held up on a pedal stool because of quick achievements such as Tim Tebow during the NFL season. Jeremy Lin in no way do I believe is in any way similar to that of Tebow because of his unknown talent.
The controversy surrounding the new media frenzy is the decision by Ben & Jerry’s ice cream to release a new flavor of frozen yogurt dedicated to the 23 year old. The frozen yogurt inspired by professional basketball sudden sensation Jeremy Lin includes fortune cookie pieces, in an acknowledgment that the dish could be seen as playing on the Asian stereotypes.
Do I have an issue with this? No. Why you may ask? Because everyone surrounding the media sensation is trying to cater to the consumers who have fallen in love with the Jeremy Lin. My issue with the situation is that Ben & Jerry’s did not come to the realization that the quality of the product would not be suitable for consumers; as reports indicate the fortune cookies were stale in the frozen yogurt.
I believe Ben & Jerry’s made the correct PR move after the backlash by removing the line of Lin-Sanity frozen yogurt and stating, “We are proud and honored to have Jeremy Lin hail from one of our fine, local universities and we are huge sports fans. Our intention was to create a flavor in honor of Jeremy Lin’s accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard graduate.
What could be better than that response? I could not think of any additional information I could possibly draw from the controversy. I am with the many others who commented on the issue: People need to lighten up! Nor do I want to create my own Ben & Jerry’s unless it was dedicated to Derek Jeter or some other stand out, role model athlete. I am quite content with my Ben & Jerry’s Coffee Heath Bar Crunch… Its my Jam!
-Did Ben & Jerry’s make the right PR moves after the backlash?
ReplyDeleteYes, I think that they needed to pull the product immediately. With any racial backlash relating to a product, you're better off pulling it quickly, than waiting for the public to accept the product, or further outrage to develop.
-Do you think this has blown out of proportion, or do you feel like this is a big mistake?
I agree that some people take things like this too seriously, and i think that it was taken out of proportion. But, I can understand why some people would blow an issue like this up. Whenever it comes to race, religion or sex, people get very sensitive.
-Do you think by adding fortune cookies to the company’s ice cream flavor was an insult to Jeremy Lin or the Asian population in America?
I think that referring to Asian people as "Chinese", is a definite insult, and rather ignorant of Americans. However, I do not really associate fortune cookies with actual Chinese people or culture. I consider it more related to Asian-American culture.
-Is there anything differently you would have done from a PR stand point?
I would have issued a similar statement regarding their support of Jeremy and how they were proud of him as a Boston area athlete. But overall, I think that they did a decent job of handling the issue.
-If you could come up with your own unique Ben & Jerry’s flavor what would it be?
Vanilla ice cream, caramel and chocolate swirls, cookie dough, heath bar pieces, and waffle cone.
I strongly feel they didn’t make the right PR move by taking it off the list of flavors. Because it I just ice cream. I feel like its an honor to have an ice cream named after you, I would love for them to make an ice cream in my name. There is so much hype about him and his jerseys are selling off the shelves. Everyone is looking to make money off him some how.
ReplyDeleteI feel like it was blown out of proportion, like I said before everyone is looking to make money off is story. He came from no one knowing who he is, the last person to come off the bench to become a great basketball player and help the Knicks be a successful team. Last year they had 2 superstars on the team and they had a loosing season. They are still on the team and Jeremy was the piece of the puzzle they needed to win games. They went from being one of the worst teams in the east to a top 3 team, that says a lot.
I don’t think adding the fortune cookie was an insult at all. People put crazy things into ice cream these days. Just because a big named company did it doesn’t mean anything. I would bet money that people have tried it before just no one brought it public.
No I wouldn’t have done anything different. The only thing they could have done was contacting him and ask him what he would like in his ice cream. I feel like if he said he would like fortune cookies in his ice cream we wouldn’t be talking about this issue.
I would have oreo cookies with hot fudge, caramel and some M&M’s
On behalf of Ben & Jerry’s Boston Scoop Shops, we offer a heartfelt apology if anyone was offended by our handmade Linsanity flavor that we offered at our Harvard Square location,” the company said in a statement.
ReplyDelete“We are proud and honored to have Jeremy Lin hail from one of our fine, local universities, and we are huge sports fans. We were swept up in the nationwide Linsanity momentum. Our intention was to create a flavor to honor Jeremy Lin’s accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard graduate. We try to demonstrate our commitment as a Boston-based, valued-led business and if we failed in this instance, we offer our sincere apologies.”
And I am quoting from Ben and Jerry's. From a PR stand point I wouldn't change a thing, they understood the mistake, were honest about it and apologized, this will be forgotten quite fast.
When it comes to the fortune cookies I do not think it is an insult to anyone really, in my opinion the company just thought people might like a change in this industry and it backfired. However if I were Lin or Asian I do not think I would be offended.
Ben and Jerrys maybe should have talked to Lin about adding cookies and see what he thought about it. Then no one would be talking about insulting the asian population.
My Ben and Jerry's would consist of Stracciatella, Pistachio, strawberry and belgium chocolate. And I would call it the "Durantula" for Kevin Durant.
Did Ben & Jerry’s make the right PR moves after the backlash?
ReplyDeleteI thought Ben & Jerry's handled this situation professionally and with a high level of integrity. Aside from admitting that they failed to anticipate negative criticism and public outcry, they apologized and even went a step further by replacing the "stereotypical" fortune cookie pieces. From a PR standpoint, Ben & Jerry's handled this situation with grace.
Do you think this has blown out of proportion, or do you feel like this is a big mistake?
This situation has simply blown out of proportion. "Lin-Sanity" was created to recognize Jeremy Lin and his sudden rise to fame as the first Taiwanese-American member of the NBA. As Katelynn said, Ben & Jerry's saw an opportunity, developed an idea and ran with it. They recognized that in the United States (their primary market), the fortune cookie is symbolic of the Asian culture. As a result, they used this to create a product that Americans would understand and appreciate.
Do you think by adding fortune cookies to the company’s ice cream flavor was an insult to Jeremy Lin or the Asian population in America?
Simply put, no! As Moise Elan stated in the article, "people are taking themselves too seriously." I understand that the fortune cookie isn't unique to the Asian culture, and I am confident that Ben & Jerry's understood this as well. However, Ben & Jerry's has long been developing products that embody its lighthearted and free-spirited nature. They have fun with their brand, and they expect their consumers to do the same.
Is there anything differently you would have done from a PR stand point?
No. As I said in response to question 1, Ben & Jerry's handled this situation with grace. They approached the situation professionally and with respect to those who were negatively impacted.
If you could come up with your own unique Ben & Jerry’s flavor what would it be?
Low-fat cake batter ice cream with swirls of whipped cream and rainbow sprinkles. I'd call it "Kake Moss" after Kate Moss, an infamous high-fashion model (hence the low-fat ice cream).
Being Asian myself one would think my views would be bias in this instance, however I do not see this as that big of a deal. Ben & Jerry's apology statement was the correct Public Relations action however they should implement a new Lin-Sanity flavor as a means of apologizing. The event itself is a little blown out of proportion. The concept of associating fortune cookies with Asians, especially Taiwanese is not necessarily offensive to Asians. I do agree, however, that Ben & Jerry's should have studied the marketing decisions and flavor choices in the "Lin-Sanity" ice cream with more care. In today's sensitive media environment anything can tip the scales toward pushing a company to be viewed in a negative light. From a Public Relations standpoint I would have re-created the Lin-Sanity ice cream and recalled all the current production of the fortune cookie units. I also would have provided some sort of incentive to Jeremy Lin to accept the apology. Perhaps a year of free ice-cream. Jeremy Lin has been known to "love junk food" so I believe Ben & Jerry's could flip this situation in their advantage with some sort of endorsement or promotion. I am not on the Jeremy Lin band wagon. Much like Mr. Lin himself, I was not deeply offended by Ben & Jerry's. The flavor they should have created should have included some flavors associated with New York or Harvard. This could include famous New York Sticky Buns or some flavor like this.
ReplyDelete