Thank you for your participation today, and a special thanks to Devan & Mackenzie for being my scribes! There was a lot of valuable feedback, and I would like to share this with Tom Cafaro, and at the same time I would like to offer some solutions, as well as our assistance in solving identified weaknesses.
I want your feedback as to what might be some good group projects that we could lead as a class to assist in many of the issues discussed. Consider which "publics" the project would serve, consider the channel(s) of communication, and consider how we gather the correct information (research) to ensure we are not making recommendations based solely on our opinions.
Be creative! And remember, you might be completing the project, so consider what is appealing to you and what might be a worthwhile endeavor for your to participate.
This is an assignment and posts are due Friday, 2/3 at 9:25.
Thank you, and questions, and/or concerns, please feel free to contact me.
Tuesday, January 31, 2012
Monday, January 30, 2012
Super Bowl adds a mix of celebs, dogs & a good story
http://www.cbsnews.com/8301-31749_162-57367680-10391698/super-bowl-ads-a-mix-of-celebs-dogs-and-a-good-story/
When you think of the Super Bowl, you think of football and the famous commercials that are talked about for days and days. This year it’s going to be a little bit different.
After reading the article you realize that companies are spending up to $4 million for a 60-90 second long spot. This has increased from the $2.7 million from last year. This time around the companies have releasing teasers to plug their spots for this year Super Bowl Sunday. The companies are also releasing full-length ads a week ahead of time. Brian Steinberg, TV editor at AD Ages states “It’s a way for companies to “whet appetites for their advertising.”” It clearly is working before the adorable “Star War’s- themed “Bark Side”” spot for Volkswagen has already 9 million views on YouTube and this number is still counting.
This year the companies are trying to get away from their usual story lines and making them based more on good stories and visually arresting scenes. The idea behind this, companies wants the viewers to talk about the commercials, make them memorable and long lasting.
Even though Kim Kardashian who starred in last year’s Sketchers ad is replaced by a French bulldog doesn’t mean that she won’t be in another commercial. Other celebrities that are announced to help out in certain commercials are; Jillian Michaels, Danica Patrick and also the new Pussycat Dolls for the Go Daddy Commercials. Victoria’s Secret Angel Adriana Lima will be in the Kia commercial.
Brian Steinberg states at the end of the article to be on the lookout around the fourth quarter for an ad that some may consider controversial.
Questions to consider:
1. Is it a good marketing strategy for these companies that are releasing teasers for their Super Bowl commercials?
2. Has social media caused the companies to create the teasers?
3. What happened to the Super Bowl Sunday ad’s being a big surprise? Is this taking away from the fun and hype of them?
4. Do you think you would want the teasers to continue or would you like them to be a surprise?
When you think of the Super Bowl, you think of football and the famous commercials that are talked about for days and days. This year it’s going to be a little bit different.
After reading the article you realize that companies are spending up to $4 million for a 60-90 second long spot. This has increased from the $2.7 million from last year. This time around the companies have releasing teasers to plug their spots for this year Super Bowl Sunday. The companies are also releasing full-length ads a week ahead of time. Brian Steinberg, TV editor at AD Ages states “It’s a way for companies to “whet appetites for their advertising.”” It clearly is working before the adorable “Star War’s- themed “Bark Side”” spot for Volkswagen has already 9 million views on YouTube and this number is still counting.
This year the companies are trying to get away from their usual story lines and making them based more on good stories and visually arresting scenes. The idea behind this, companies wants the viewers to talk about the commercials, make them memorable and long lasting.
Even though Kim Kardashian who starred in last year’s Sketchers ad is replaced by a French bulldog doesn’t mean that she won’t be in another commercial. Other celebrities that are announced to help out in certain commercials are; Jillian Michaels, Danica Patrick and also the new Pussycat Dolls for the Go Daddy Commercials. Victoria’s Secret Angel Adriana Lima will be in the Kia commercial.
Brian Steinberg states at the end of the article to be on the lookout around the fourth quarter for an ad that some may consider controversial.
Questions to consider:
1. Is it a good marketing strategy for these companies that are releasing teasers for their Super Bowl commercials?
2. Has social media caused the companies to create the teasers?
3. What happened to the Super Bowl Sunday ad’s being a big surprise? Is this taking away from the fun and hype of them?
4. Do you think you would want the teasers to continue or would you like them to be a surprise?
Wednesday, January 25, 2012
Is the NC Website Egotistical? (Due 1/31)
See Moodle for the assigned questions. All posts for this topic due Tuesday, 1/31 9:25 - this is an assignment.
Tuesday, January 24, 2012
The Kardashians - Love 'Em or Hate 'Em??
http://www.foxnews.com/entertainment/2010/09/01/kardashian-kraze-world-obsessed-family-famous-reason/
The Case of the Kardashians
Beauty, business-savy, and addicting. No matter where you look the Kardashian’s are all over the place. The family gained its fame the first time around from the late Robert Kardashian’s involvement in the OJ Simpson trial. The family then gained its fame due to middle daughter, Kim Kardashian rise to fame from being Paris Hilton’s best friend and then her infamous sex tape with Ray-J. Still something that should be so damaging to one’s career seemed to have sparked the flame that has ignited the flame of the Kardashian family’s rise in publicity and now their empire.
“We are the modern day Kennedy’s” claim matriarch and self-proclaimed “momager,” Kris Jenner. Jenner has created Kardashian Communications (or Kommunications, due to the Kardashian wit of turning every C into a K) that is the hub of all things Kardashian, including management of all her children, Kourtney, Kim, Khloe, Robert, Kendall, and Kylie and her second husband Bruce Jenner. Jenner a former Olympian is the only member with a real talent under his belt. The others have their claim to fame from the successful Kardashian Realty TV franchise spawning off Keeping Up with the Kardashians, Khloe and Lamar, Kourtney and Kim take New York, and Kourtney and Khloe take Miami. The girls are each part time models, actresses, authors, and businesswomen. They have successfully started three clothing stores called DASH, have clothing lines and fragrances, and are the endorsement queens from weight loss supplements to fruit smoothies. Their business ventures could go on for hours and yet one question still will go unanswered; why is America obsessed with this family?
The Kardashian’s are the epitome of the old saying “all press good or bad, is still press.” You either love them or hate them, have a favorite and a least favorite and yet we still talk about them as if they have done something so unique that they deserve to be put on a pedestal. In reality they are just an average upper-class family, they have not done anything out of the ordinary than be blessed with good genes and some good attributes (i.e. Kim’s equally famous behind). Still in anyone of the shows it’s the same thing. A little bit of family drama, some fighting to keep the audience engaged, and then they make up, even if that must carry into the following weeks episode. They show us that they can model and endorse products, tryout hobbies such as singing or acting, but still nothing that really sets them apart from their competitors such as Paris Hilton, Snooki, or the Situation. Yet still they were graced on the 873 tabloid covers in 2011 alone (most thanks in large part to Kim’s 72 day wedding and subsequent divorce) and made both People Magazine’s “Most Intriguing People List” and Barbara Walter’s “Most Fascinating People List.”
How can doing nothing out of the ordinary make someone fascinating? What many attribute to the Kardashian’s successful rise in fame is the idea of them being a new breed of reality stars. The common reality star in this day in age rises to fame particularly on their own such as the likes of the Jersey Shore cast. The Kardashian’s already had some claim to fame when they were brought onto our televisions. Kim looks at herself as more of an A-list celebrity rather than a reality TV star. Kim was also an early player in the Twitter revolution and that helped to gain more fans feel closely connected to the star. Additionally in the ways of traditional television, the family is relatable both as a unit and as individuals. Kim is the beautiful, hopeless romantic; Khloe is the loud, funny, outspoken one; Kourtney is the smart one starting her family with her on again off again boyfriend; and Kris is the mom who holds the glue together. Moreover the Kardashian’s represent another aspect of American society, blended families bringing the Kardashian’s and the Jenner’s together from two different backgrounds as one. Lastly, the attraction of this beautiful brunette family in a very blonde world being able to hold their own, the Kardashian’s standout among their other celebrity equivalents such as Lauren Conrad, Kristin Cavallari, Paris Hilton, and Nicole Richie. The Kardashian’s especially Kim has certain uniqueness to their beauty that draws people in.
Still the Kardashian’s have the ability to monopolize on their strong branding skills. Deals are in the works to create a Kardashian Barbie after each of the girls and their own magazine is in the works. They do what they can to make a name for themselves in every aspect. Kris Jenner is even prepping for the new generation, Kendall and Kylie to take control of the spotlight as Kim, Khloe, and Kourtney start their decline in fame. For the Kardashian’s publicity good or bad is still to them publicity in the purest form. Such as the case with Kim’s shotgun wedding, the Kardashian’s were able to market it off with the new season of Kourtney and Kim Take New York and show the marriage implode, thus giving Kim the sympathy needed as she faced backlash from her divorce. The Kardashian’s come under a lot of scrutiny for their fame, but is it their fault that people are fascinated with them? If you could get paid to host a party, endorse a product, or star in a television show where you don’t have to do much more than be yourself would you do it? Is it jealousy and envy that causes so much dislike from certain critics? I’m not saying that anyone should love or hate the Kardashian’s, but the truth is we still talk about them either way and for that the Kardashian’s will continue to win.
Questions to consider
Is the Kardashian’s form of branding successful?
Why are stars such as the Kardashian’s becoming more famous than true celebrities?
Why have the Kardashian’s been able to withstand the normal “Fifteen minutes of fame” that similar stars fall victim to?
Are the Kardashian’s smart? Do you think that the Kardashian’s dumb themselves down for TV?
Do you like or dislike the Kardashian’s, why or why not?
The Case of the Kardashians
Beauty, business-savy, and addicting. No matter where you look the Kardashian’s are all over the place. The family gained its fame the first time around from the late Robert Kardashian’s involvement in the OJ Simpson trial. The family then gained its fame due to middle daughter, Kim Kardashian rise to fame from being Paris Hilton’s best friend and then her infamous sex tape with Ray-J. Still something that should be so damaging to one’s career seemed to have sparked the flame that has ignited the flame of the Kardashian family’s rise in publicity and now their empire.
“We are the modern day Kennedy’s” claim matriarch and self-proclaimed “momager,” Kris Jenner. Jenner has created Kardashian Communications (or Kommunications, due to the Kardashian wit of turning every C into a K) that is the hub of all things Kardashian, including management of all her children, Kourtney, Kim, Khloe, Robert, Kendall, and Kylie and her second husband Bruce Jenner. Jenner a former Olympian is the only member with a real talent under his belt. The others have their claim to fame from the successful Kardashian Realty TV franchise spawning off Keeping Up with the Kardashians, Khloe and Lamar, Kourtney and Kim take New York, and Kourtney and Khloe take Miami. The girls are each part time models, actresses, authors, and businesswomen. They have successfully started three clothing stores called DASH, have clothing lines and fragrances, and are the endorsement queens from weight loss supplements to fruit smoothies. Their business ventures could go on for hours and yet one question still will go unanswered; why is America obsessed with this family?
The Kardashian’s are the epitome of the old saying “all press good or bad, is still press.” You either love them or hate them, have a favorite and a least favorite and yet we still talk about them as if they have done something so unique that they deserve to be put on a pedestal. In reality they are just an average upper-class family, they have not done anything out of the ordinary than be blessed with good genes and some good attributes (i.e. Kim’s equally famous behind). Still in anyone of the shows it’s the same thing. A little bit of family drama, some fighting to keep the audience engaged, and then they make up, even if that must carry into the following weeks episode. They show us that they can model and endorse products, tryout hobbies such as singing or acting, but still nothing that really sets them apart from their competitors such as Paris Hilton, Snooki, or the Situation. Yet still they were graced on the 873 tabloid covers in 2011 alone (most thanks in large part to Kim’s 72 day wedding and subsequent divorce) and made both People Magazine’s “Most Intriguing People List” and Barbara Walter’s “Most Fascinating People List.”
How can doing nothing out of the ordinary make someone fascinating? What many attribute to the Kardashian’s successful rise in fame is the idea of them being a new breed of reality stars. The common reality star in this day in age rises to fame particularly on their own such as the likes of the Jersey Shore cast. The Kardashian’s already had some claim to fame when they were brought onto our televisions. Kim looks at herself as more of an A-list celebrity rather than a reality TV star. Kim was also an early player in the Twitter revolution and that helped to gain more fans feel closely connected to the star. Additionally in the ways of traditional television, the family is relatable both as a unit and as individuals. Kim is the beautiful, hopeless romantic; Khloe is the loud, funny, outspoken one; Kourtney is the smart one starting her family with her on again off again boyfriend; and Kris is the mom who holds the glue together. Moreover the Kardashian’s represent another aspect of American society, blended families bringing the Kardashian’s and the Jenner’s together from two different backgrounds as one. Lastly, the attraction of this beautiful brunette family in a very blonde world being able to hold their own, the Kardashian’s standout among their other celebrity equivalents such as Lauren Conrad, Kristin Cavallari, Paris Hilton, and Nicole Richie. The Kardashian’s especially Kim has certain uniqueness to their beauty that draws people in.
Still the Kardashian’s have the ability to monopolize on their strong branding skills. Deals are in the works to create a Kardashian Barbie after each of the girls and their own magazine is in the works. They do what they can to make a name for themselves in every aspect. Kris Jenner is even prepping for the new generation, Kendall and Kylie to take control of the spotlight as Kim, Khloe, and Kourtney start their decline in fame. For the Kardashian’s publicity good or bad is still to them publicity in the purest form. Such as the case with Kim’s shotgun wedding, the Kardashian’s were able to market it off with the new season of Kourtney and Kim Take New York and show the marriage implode, thus giving Kim the sympathy needed as she faced backlash from her divorce. The Kardashian’s come under a lot of scrutiny for their fame, but is it their fault that people are fascinated with them? If you could get paid to host a party, endorse a product, or star in a television show where you don’t have to do much more than be yourself would you do it? Is it jealousy and envy that causes so much dislike from certain critics? I’m not saying that anyone should love or hate the Kardashian’s, but the truth is we still talk about them either way and for that the Kardashian’s will continue to win.
Questions to consider
Is the Kardashian’s form of branding successful?
Why are stars such as the Kardashian’s becoming more famous than true celebrities?
Why have the Kardashian’s been able to withstand the normal “Fifteen minutes of fame” that similar stars fall victim to?
Are the Kardashian’s smart? Do you think that the Kardashian’s dumb themselves down for TV?
Do you like or dislike the Kardashian’s, why or why not?
Thursday, January 12, 2012
Beyonce Has A Baby Girl
So I know many of you are saying "who cares", and for those who don't know me, I will confess to be a "star gazer" and a faithful reader of People magazine; it is a character flaw. With that said, it's a good flaw for me to have as it is all about PR, and I am sometimes amazed myself that this stuff is considered "news". Read below about Beyonce. I can assure you I did not have this type of experience when I had my two children. What are your thoughts? Was the hospital fair in the treatment of their "publics"? Any other issues you can see from a PR perspective?
http://abcnews.go.com/blogs/entertainment/2012/01/health-officials-will-not-investigate-beyonces-baby-delivery/
http://abcnews.go.com/blogs/entertainment/2012/01/health-officials-will-not-investigate-beyonces-baby-delivery/
Welcome to BCOM 316
See the link below regarding the behavior of different age groups on line. Please review and make some notes / comments as to whether or not you personally fit into the profile of a millenial. Where do you differ? Why? How about the other age groups? Does the research seem to fit those you know in those groups? Why or Why not?
http://socialmediagraphics.posterous.com/how-different-age-groups-are-interacting-onli
http://socialmediagraphics.posterous.com/how-different-age-groups-are-interacting-onli
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